Del Taco

Del Taco Soap Box

While working at Camp + King, one of their clients, Del Taco wanted to create something to compete with KFC’s scented candle. The goal was to make a product that felt premium as well as on brand.

We had about 4 days to put something together and get it out to print.

Camp+King was responsible for their latest rebrand so there was a great library of visual assets to start off with. After iterating a few times, we found out that Del Taco insisted on having their Fresh Faves color as the color of the box.

After, I decided to play around with a waterfall effect that drips the pattern from the top of the box down the opening. It was super successful and it was also a hit on social media. Please check the links below for news features.

Featured in:
USA Today
LA Magazine